This experimental project reimagines the vibrant identity of LA Koreatown through cinematic, story-driven AI filmmaking.
By creating an original interpretation of Haechi, a traditional Korean guardian character, and placing him inside a modern LA setting, the film transforms him into a playful guide who leads two young men on a magical journey across Koreatown.
Through character-based narrative, AI-generated visuals, and original sound design, I crafted a fantasy world that celebrates food, nightlife, culture, and community.
This piece functions as a fictional campaign film designed to promote and energize LA Koreatown, highlighting how cultural storytelling can enrich local identity.
This project is a creative tribute to how AI storytelling can expand cultural expression, strengthen place branding, and turn familiar neighborhoods into imaginative narrative worlds.
π οΈ Tools & Credits
Creative Direction & Production: Kate Ham
Character & Worldbuilding: Kate Ham (Original Haechi reinterpretation)
Edit: Kate Ham
Sound Design & Audio Effects: Kate Ham
Music: Licensed Track
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π© Contact: katehamstudio@gmail.com
π© Portfolio: kateham.onfabrik.com